Canon India unveils first-of-its-kind ‘Out-of-Home’ initiative

by Paul Joseph on January 30, 2013 · 0 comments

Unveiling a first-of-its-kind `Out-of-Home’ (OOH) initiative in India, Canon has recently notched up its standing as a technology innovator by setting up unique neon signage at three international airports in the country. In a recent announcement, Canon India revealed that it has set up neon signs – which were first put up in 1956 in Times Square – at the International Airports in New Delhi, Mumbai, and Bengaluru. Involving an investment of Rs 70 lakh, the setting up of neon signage was part of Canon India’s ongoing marketing initiatives. read more

[via Stock Watch – Stock Specific News]

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